Today we are going to talk about website design. We see many bad practices just traveling around the web. We are always looking for new prospects and when we come across websites with bad design or security errors, we try to let them know. Although, 90% of the time they do not listen.
The most demotivating thing about this job is that most small businesses haven’t caught up to technology. Most small businesses believe that having a website means they are online and have an online presence. Usually, this is not the case, in fact it is the opposite as it gives you the sense of feeling safe when your not.
SEO
SEO the main reason small business websites fail is not because of their design, sometimes they look beautiful. Having good SEO practices really makes a website shine to people. It can make a badly designed website have a thousand hits a day and a good design website have less than ten.
DESIGN
SEO can make a bad website have 1,000 hits a day. Good design will make them want to stay. This is where graphic designers and the business itself shines in terms of showing off creativity or professionalism.
USABILITY
Usability is not necessarily what makes people stay. Instead, bad usability will make them leave and good usability means they should never have to think about it. When you find a link on a website you should never think that it was easy to find, if you did you were probably at some badly designed websites prior. This is where programmers and designers shine together.
Most important!
The most important thing is to have Good SEO, Good Design, Good Usability and you will have a great website. Anyone can make a website. Not everyone can make a good website to hit all 3 points. Oh, and don’t forget security, but that is another post.
So in conclusion having a website doesn’t mean you have an online presence. Sometimes if the website is bad it actually pushes clients away.
Think your website is good and want to show us? Call us for your FREE Consultation and let us tell you anything that is wrong.
239-465-3874
